Talking is Hengfeng group boss Lu Feng, early thirty she runs a large-scale stock shoes wholesale company in Jinjiang shoes, 400 big boxes in front of Lv Feng that contained about 4800 pairs of shoes, after the final inventory, inspection will be sent to the field, and her income also it will increase about 48 thousand yuan.
In the eyes of employees, Lv Feng is a very capable boss. &ldquo: our boss will do business, and the foreign businessmen are willing to deal with her to buy her goods. Now we have over twenty thousand clients, including foreigners will come just a lot of shoes, the guests directly take away from us more than 20000 pairs of shoes. &rdquo, employee Wang said.
Lv Feng from the stall sales backlog of shoes, step by step to expand the business, the four storey warehouse Hengfeng group is located in each layer are hoarding up to hundreds of thousands of double stock shoes, including Anta, PEAK, guirenniao, Erke, deerhui well-known “ Jinjiang &rdquo brand.
In Jinjiang, such as maple similar stock shoes business a lot, they are mostly concentrated in the Jinjiang “ &rdquo — &mdash large wellhead;; Qing Hua shoes market. Many businesses here, the entire family are doing shoes, swept the orders, imitation goods and other shoes on the various branches of the industrial chain, the same is also operating inventory shoes business.
According to local people, Jinjiang's stock shoes are basically the monopoly, without them some small customers is difficult in Jinjiang to buy shoes, I don't know “ ’ large wellhead &rsquo a year; concrete can sell how much stock shoes, but at least there are hundreds of millions of double & rdquo;.
It's not difficult to understand the size of the stock shoe market in Jinjiang.
Since 2012, Jinjiang shoe market began to pay attention to the blind expansion of the early years, the size of the shoe factory to enter the stage of pain to inventory, and then the inventory shoe market to the peak.
From &ldquo, Jinjiang &rdquo, and several brands of footwear manufacturers data, the leading Anta (02020.HK) inventory of finished goods from 2012 to 2014 was 503 million yuan, 491 million yuan, 668 million yuan. PEAK followed, the same period the amount of finished goods inventory was 252 million 500 thousand yuan, 252 million 600 thousand yuan, 243 million 500 thousand yuan. XTEP (01368.HK) over the same period of manufactured goods inventory was 230 million yuan and 251 million yuan, 436 million yuan, guirenniao (603555.SH) was 92 million 108 thousand and 500 yuan, 77 million 462 thousand yuan, 150 million yuan.
It can be seen that Anta and other listed companies in Jinjiang from 2012 to 2014 inventory overall showed an upward state, the amount is also very large.
In addition to the well-known brand, franchise, discount stores, network sales and other forms of inventory, manufacturers selling unsalable products to the stock market is also one of them.
In the storehouse of Lu Feng, most of these brands are included, and the number of stocks has spanned 2013-2016 years, and the number of yards is also complete. Lv Feng introduced her yard at most is de erhui. As the factory produced too many shoes in 2012 and 2013, the shoes were not worth much.
“ de Erhui shoes stock prices in the 15 to 35 blocks, very good-looking also sell only a little more than 50, which will sell 50 to 60 dollars in a few years ago. "&rdquo," said Lv Feng. Visit Jinjiang discount store news interface de Erhui, according to staff, the brand in 2012 to Everfount inventory is still on the shelf to send.
Big brands like this, Jinjiang shoes factory, bankruptcy and other reasons due to defective shoes unsalable it is beyond count.
A person familiar with the transaction in stock shoes footwear manufacturers on the interface of news said, “ inventory business has 30% shoes are called back from some big brand stores, retail design is out of date, but also sell, manufacturers had to sell to the dealer inventory. Others are dealers under orders, no money to take delivery, the deposit also do not lose points, breach of contract gold ran away, where the backlog of shoes has become inventory, which is also available.
These manufacturers “ eradicated ” inventory of shoes removed to inventory taking hands have become the meat and potatoes.
“ stock price relationship between shoes and shoes are either this or that. A few years ago, Jinjiang shoes brand played loud and sold well, these two years is not very good, the same shoes, why don't guests come here to buy cheaper   &rdquo?;